EN: Get A Keyword Research Animal in Your Tank
EN Blogging is pretty simple and straightforward. However if you are going to get any Google SEO love, I have learned that you have to do some keyword research. There are really 2 main trains of thought when it comes to blogging:
- Write Something Interesting Enough That People Share It On Facebook, Twitter, Digg etc.
or
- You Target Words that People Are Already Looking For And Rank Highly
Option 2 Is Way Easier to do until you have a massive email or blog following that can help syndicate your content. Honestly, if you had a large list that you emailed daily and was responsive then you probably wouldn’t need the 2nd option as much. However if you are just starting out, and have no list, then you will have to learn how maximize your blogging efforts by not only writing about what people are searching for, but also balancing that with the number of competing websites so that you can actually rank top 10 in Google.
EN SECockpit = One Bad Mofo
If you are going to blog seriously, you should see what keywords people are already looking for. I have a blog that I generate most of my leads from that targets specific network marketing terms and ranks highly for. One way I was able to generate this traffic was by doing keyword research. A tool that I highly recommend is SECockpit. This tool is a great addition to the blogging system. Here’s why: You can use this tool to laser target keywords that get searched online. See one of the major benefits of having the Empower Network blog is that you have better chance of ranking the Empower Network blog than you do ranking a new blog or your own independent blog. I have learned a little SEO strategy and here’s the rub: Since everyone is blogging on the empower network there is a lot of traffic going through the site. This traffic and huge blog network has created massive ranking power on the search engines.
However you need to know how competitive a keyword is and how many people are searching for that keyword. That’s why I recommend using SECockpit because it is superfast and extremely simple. If you are trying to drive traffic to your blog post or trying to figure out what to blog about, I highly recommend getting this tool. Empower Network has a powerful blogging system, but if you don’t know what to write about then your blogging efforts are wasted. Get SECockpit through my affiliate link here.